Podcast Consumption Led By The Mobile Platform

Over half of libsyn’s podcast consumption is done through the mobile platform

Libsyn reports that as of March 2013, half of the consumption of podcasts are being done via the mobile platform. According to the post, out of all the 13000+ shows they have in their catalog, 51.37% is going to the mobile, 8.58% is going to the PC and 0.05% is being done on the set top box.

The article also gives some history of podcasting as well as the benefits of having a personal branded mobile app. The article also mentions that 7.5% of the downloads are heading to the mobile branded apps suggesting that you should consider getting an app if you don’t already have one.

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