So Call of Duty Modern Warfare 2 did $550 million, Black Ops did $650 million and now the new entertainment record breaker is Modern Warfare 3’s $775 million dollars. Activision’s formula is setting the bar for every yearly release. If that wasn’t enough, 3.3 million unique users where online at one time. Crazy huh! Call of Duty is one of the most valuable I.P’s in the world with over 6 billion sales worldwide. Check out these numbers from Microsoft:
- More than 7.0 million multiplayer hours were logged playing Call of Duty: Modern Warfare 3 by the end of launch day, November 8, a 19% increase over last year’s 5.9 million multiplayer hours logged playing Call of Duty: Black Ops last year’s launch day.
- More than 3.3 million unique gamers played Call of Duty: Modern Warfare 3 in one day on November 8 up from 2.6 million unique gamers for Call of Duty: Black Ops.
- Call of Duty: Modern Warfare 3 set a new record for concurrent players on Xbox LIVE with 3.3 million simultaneous users on November 8.