Amazon announces their Amazon Fire TV, their set-top box that will compete with the Roku and Apple TVs of the world. Under the hood, the Amazon Fire TV is powered by the Adreno 320 GPU, a quad core processor and 2 gigs of memory. The games will be free (most of them) and the gamepad will run you $39.99. The box will run you $99. Not sure how I feel about this yet but we are talking about Amazon. When I think Amazon, I think HUGE! So It's no surprise that Amazon doesn't want to be left behind by releasing this little guy. Let's see how it plays with its competing neighbours on the market.